Digital Advertising on Real Estate with Google

Both Google Ads and Facebook ads dominate the industry and they do deliver result when it come to online advertising. Which one is better generally depend on your business types, objective and budget. The following is what I gathered after some research using FB and Google Ads. Today I will focus on using Google ads […]

Digital Marketing Fundamental

It was a 6 months/ 24 weeks course organised by Avado/Squared Online with Goggle, partly funded by Skillsfuture/ Sq United of up to $1500 per month of study allowance that started in 1 Oct 2020. It is a wonderful course with many fields of knowledge and tools incorporated to provide an outlook and needs for […]

Digital Channels and Technologies

Before we embark on any seamless experience for customers across the various channels and touchpoints, it is important to get mobile experience right as there is very little we can accomplish without talking about smartphones these days. As customers are increasingly using their mobile devices to work, research, shop and entertain themselves, then brands need […]

Mobile Experience

Compare your smartphone or tablet’s capabilities with those of a desktop or laptop. Mobile devices have a unique, varied set of features that marketers can leverage to create an innovative and frictionless customer experience. Below are just some of the sensors and functions built into mobile devices and more are likely to add-on every year. […]

The Evolution of XR in the Digital World

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. One of the many faces of digital transformation is Extended Reality (XR) which is the […]