The Evolution of XR in the Digital World

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.

One of the many faces of digital transformation is Extended Reality (XR) which is the umbrella term for environments that combine the real and virtual. This includes Virtual Reality (VR), Augmented Reality (AR), and Mixed/Merged Reality (MR).

At CES 2021, 5G-powered experiences were highlighted by companies like Verizon, T-Mobile and AT&T. With its ultra-high speed and low latency, 5G Ultrawideband offers the requisite bandwidth and connectivity to experience events as they happen. So while it will still be some time before we can return to our favourite entertainment venues, that has not slowed down the pace of innovation around XR entertainment if we follow the hype cycle of emerging technologies below. A few companies and entertainers have stepped up to fill the gap that only live music can.

In Mar 2021, Microsoft Ignite (the company’s annual developer and press event) turned heads with its introduction of a world mapping Azure suite of XR apps, and real time telepresence with AR that works across devices, not just HMDs, called Mesh that signify that the company is going all in on Mixed Reality.

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